For Brands and Agencies
Using PlayersOnly as a Brand & Agency
PlayersOnly gives brands, sponsors, and agencies the tools to discover, evaluate, and collaborate with athletes and creators — powered by real-time social data and AI.
Whether you're running a campaign, scouting creators, or managing multiple clients, PlayersOnly streamlines the process with transparent insights and powerful tools.
1. Create a Brand or Agency Account
To get started:
Go to playersonly.ai/signup
Complete your brand onboarding:
Brand name, logo, and industry
Bio or brand mission
Ideal persona
If you already have an account
From Sidebar
Navigate to Help & Support → Brand Setup.
Complete your brand onboarding
✅ Agencies can manage multiple clients from one dashboard
2. Discover Athletes & Creators
PlayersOnly gives you access to a growing database of athletes and creators — from high school to NIL to pro.
Use built-in search and filters to narrow by:
Platform (Instagram, TikTok, YouTube)
Audience size or engagement
Growth rate
🧠 AI recommendations help surface high-fit creators based on your brand tone and previous campaigns.
3. Use PO Insights to Evaluate Talent
PlayersOnly Insights provides deep, transparent data:
300+ social metrics (IG, TikTok, YT)
AI-generated performance summaries
Fake engagement detection
Audience breakdowns
Compare up to 3 profiles at once
Use AI queries to speed up analysis:
“Which profile has the best engagement this month?” “Does this athlete align with health and wellness brands?”
4. Bookmark and Organize with Lists
Found potential talent?
Bookmark profiles to save and revisit
Create custom lists for:
“Top NIL Male Athletes”
“Fashion Collabs”
“Watchlist Q4”
This helps your team collaborate, track conversations, and manage campaigns more efficiently.
5. Run Campaigns (Coming Soon)
Set up brand campaigns directly inside PO:
Create a campaign brief
Invite athletes or open it to submissions
Use AI to sort applicants by fit
Track submissions and analytics
💸 Premium plan required to access detailed athlete insights and campaign tools.
6. AI Assistant for Brands & Agents (Coming Soon)
The PlayersOnly AI agent can:
Help draft talent summaries
Answer questions about performance
Recommend creators based on tone, region, and vertical
Auto-generate campaign matches
Use natural language to move faster and reduce manual scouting.
7. Agencies: Manage Multiple Clients (Coming Soon)
If you're an agency, you can:
Create and manage multiple athlete or brand accounts
Share insights with clients
Use team seats to collaborate internally
Bookmark and monitor talent pools
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